A strategic design duo shaping signature systems for unique expression.

We are Elisa Amelia Bausch (Website, LinkedIn) and Eloise Harris (Website, LinkedIn). A bespoke team with specific synergies and expertise.

Get in touch our full portfolio and with your project enquiries, We look forward to hearing from You.

Email Thelma

Areas of expertise

Strategy

Mixed Method Research    
Landscape Analysis  
Audience Segmentation
North Star Positioning
Product & Service Innovation
Ecosystem Architecture
Workshops  
Research Report
Brand Building Roadmap  
Strategy Paper  
Pitch Propositions

Concept

Naming & Nomenclature
Verbal Identity  
Campaign Ideation
Creative Direction 
Art Direction  
Typographic Direction  
Visual Identity
Product

Design

Brand Guidelines  
Logotypes  
Typography & Typesetting
Brand Colour  
Layout
Digital Product
Packaging

Implementation

Design  
Brand Production
Image
Copy

Clients

2x4, HelloMe, Bus Group, Studio Yukiko, Dinamo typefaces, Barkas, AD 93 recordings, Studio Marek Poleski, Stojan, Vice/Virtue, Mother, Zalando, Highsnobiety, Antoni, Sid Lee, Livity, Akademie für Populäre Musik, Berliner Philharmoniker, ArtEZ Press, Autre Magazine, Badland Magazine, Cobra Museum, Ellen Allien, Form Magazine, Melt Festival, Parri Blank, Ottolinger, Adidas, Netflix, BMW, Mulberry England, Nike Portland, Valmont, Coinshares, UNFCU, Leica, Google, Telekom + more

Industries

Arts & Culture, (Web3) Tech, Space Ventures, Media & Entertainment, Lifestyle, Fashion & Sports, Luxury, Wellness & Skincare, Automotive, (Neo) Banking, FMCG, Consumer Electronics

Previously

(Mulberry, Zalando, ASW, Nike, Ottolinger, Karman, Polyton, AD93)

Approach

We design signature systems that are more than identifiers—they’re living architectures. Identities that are fluid signals, adaptable and ready to scale.

Our work balances aesthetics with augments: added capabilities that extend a brand’s spectrum of expression, enhancing memorability and adaptability across evolving contexts.

Where strategy and design converge, a double-informed dialogue begins. When reason and aesthetics meet, human intention goes beyond formulaic, automated solutions. This is how Thelma orchestrates new forms of value.

Logo font is Ultimo, Typefaces in use are Gaysir & Diatype
Website made with cargo, with support from Matt Clark

© Thelma 2025

Imprint
Dienstanbieter im Sinne des § 5 TMG

Kontaktinformationen

- E‑mail: mail@thelma-studio.com
- Elisa Amelia Bausch: elisa.amelia.bausch@gmail.com
- Eloise Harris: mail@eloiseharris.com

Adresse
- Elisa Amelia Bausch: Zeitzer Straße 5, 12055 Berlin
- Eloise Harris: Gneisenaustraße 57, 10961 Berlin

Bevollmächtigte Vertreter
- Eingetragener Sitz: Germany

Umsatzsteuer‑ID
- Elisa Amelia Bausch: DE338838638
- Eloise Harris: DE318758854